Apple Announces Proactive Assistant, Its Google Now Competitor

apple-wwdc-20150115 Apple today announced ‘Proactive,’ its rumored Google Now competitor and update to Siri, which will launch with iOS 9. The proactive assistant is a mix of Google Now and similar tools that aim to make the user’s life easier by trying to infer what they may want to do at a given time — but with a focus on privacy. For years now, Google has been able to take the data… Read More