Asia,  China,  Fundings & Exits,  indoor location positioning,  indoor mapping,  O2O,  online-to-offline,  Sensewhere,  Startups,  TC,  Tencent

Tencent Strikes Strategic Partnership With Indoor Mapping Startup Sensewhere

Sensewhere Chinese Internet giant Tencent, the maker of WeChat, has pinned down a strategic investment with indoor mapping startup sensewhere. The total amount of the deal was undisclosed, but the companies said that Tencent now has a license to use sensewhere’s indoor positioning software in Tencent Maps. Sensewhere will also be Tencent’s preferred vendor for location-based advertising… Read More