News Digest App “NYT Now” Drops Subscription Pricing, Offers Brand Sponsorships Instead

Screen Shot 2015-05-11 at 11.11.50 AM The New York Times said today it’s ditching the paid subscription model for its mobile app NYT Now, after failing to convert a significant number of mobile users to subscribers. The app, which previously cost $7.99 per month, was introduced last year as part of a larger effort at the Times to grow its subscription base by introducing new mobile products. The NYT Now app in particular… Read More

News Digest App “NYT Now” Drops Subscription Pricing, Offers Brand Sponsorships Instead

Screen Shot 2015-05-11 at 11.11.50 AM The New York Times said today it’s ditching the paid subscription model for its mobile app NYT Now, after failing to convert a significant number of mobile users to subscribers. The app, which previously cost $7.99 per month, was introduced last year as part of a larger effort at the Times to grow its subscription base by introducing new mobile products. The NYT Now app in particular… Read More

New York Times Reports Higher Revenue, Stock Jumps

NEW YORK (AP) — The New York Times Co. stock rose sharply on Thursday after the media company reported that second-quarter revenue increased slightly. Most of the revenue gain at the company, which publishes The New York Times and Boston Globe, stemmed from higher newspaper circulation, especially in its digital editions.