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HTC Encourages You To “Be Different” While Not Being Different

Screen Shot 2015-11-06 at 8.34.48 AM HTC has released a new commercial whose primary message is Be Different. While this would be fine in general, I suspect many of us will notice a distinct similarity between this commercial and a number of other commercials, including one filmed three decades ago, in which a troublemaker tears down the status quo in order to sell consumer electronics. This idea, obviously, doesn’t belong… Read More

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