ComScore Sells Digital Analytix Business To Adobe En Route To Buying Rentrak For $732M

Big Data concept picture with ones and zeros going off into infinity. While online traffic measurement firm comScore moves ahead on its $732 million deal to acquire Rentrak, it’s selling another part of its business as it continues to streamline: today comScore announced that Adobe would buy comScore’s Digital Analytix big data business intelligence service, in a deal Adobe says will close in December. The moves underscore how comScore is… Read More