Adobe’s Record Revenue Proves Successful Business Transformation Is Possible

Adobe headquarters in San Jose, CA. As we watch organizations like IBM, HP and EMC struggle to transform, Adobe is an interesting contrasting case. It went from selling boxed software to a cloud subscription model in shorter order, and judging from its financial report that came out last week, it’s done quite well making that leap. First, let’s have a look at the numbers. Adobe reported a record $1.31 billion… Read More

Sell SaaS, They Said … It Will Be Easy, They Said

sale It has never been easier for customers to buy software. A couple of clicks or taps, depending on your device of choice, and you can be up and running with even the most sophisticated enterprise business applications. The result of all of those fast, easy transactions is impressive: According to Goldman Sachs, SaaS revenue is predicted to reach $106 billion in 2016, a 21 percent increase… Read More

How We Bootstrapped A SaaS Company To 4 Million Users — And Why Google Owes Us €400,000

IOU At 7 PM on February 7, 2007, MindMeister went live in private beta. Today, we have almost 4 million users worldwide, and have become the market leader in online mind mapping. It’s a story we haven’t told often (too busy working, I guess), but we think it has a few valuable lessons for SaaS founders, especially the ones interested in bootstrapping a profitable business. Read More

The SaaS Success Database

unicorn-money What does it take to build a billion-dollar SaaS enterprise-software company? We gave a 30,000-foot answer to this complex — and fascinating — question in a recent TechCrunch post, The SaaS Adventure. To recap: We’ve observed seven key phases in most SaaS companies’ go-to-market success. We dubbed this journey the “SaaS Adventure,” which is broadly how we… Read More

The Math Behind SaaS Startup Valuation

mathematics One of the most critical metrics for software companies — but also one of the most difficult to measure — is the lifetime value of their customers (LTV). The lifetime value dictates how a company should spend its marketing and sales dollars. Unfortunately, many early stage startups struggle to measure LTV, because they haven’t been around very long and, consequently… Read More

Dropbox’s Wall Street Challenge

Dropbox Dropbox boasts a valuation in the $10 billion range. Last February the company hired a new CFO, which for many startups is a signal that their IPO moment is coming sooner rather than later. Nobody knows for sure of course, and Dropbox isn’t talking, but if the company does decide to move forward with a flotation, it could face several challenges in spite of its strong market presence.… Read More

Five Factors Influencing The Car-As-A-Service Evolution

shutterstock_287710304 What if I told you that 50 years from now, the car industry’s revenue model will see a significant shift from outright purchase to a subscription-type model? You wouldn’t think it was particularly insightful — unless perhaps I told you this in 1900, and then you were around to watch car rentals and leasing proliferate in the mid-1900s. Here are what I call the… Read More

Setting Sales Quotas Is Like Running A 10K Race

running If you’ve ever run a 10K road race, you know that race organizers spend a lot of effort to have volunteers at every milepost telling runners what their time is. If you’re like me, you’ve probably sped up at each marker as you strove to beat your personal-best time. Read More