Snapchat among first to leverage iPhone 12 Pro’s LiDAR Scanner for AR

Apple introduced its latest flagship iPhone models, the iPhone 12 Pro and 12 Pro Max, at its iPhone event on Tuesday. Among other things, the devices sport a new LiDAR Scanner designed to allow for more immersive augmented reality (AR) experiences. Snapchat today confirms it will be among the first to put the new technology […]

Amazon launches an AR app that works with new QR codes on its boxes

Amazon has quietly launched a new augmented reality application that works with QR codes on the company’s shipping boxes to create “interactive, shareable” AR experiences. Called simply “Amazon Augmented Reality,” the retailer describes the app as a “fun way to reuse your Amazon boxes until you’re ready to drop them in the recycling bin.” As […]

Etsy adds an AR shopping feature on iOS designed for use with wall art

Retailers like Target, Home Depot, Wayfair, IKEA, and others have embraced augmented reality to help shoppers make decisions about products they’re interested in by visualizing the items in their own homes. Today, Etsy is hopping on the AR bandwagon as well, with the launch of an updated iOS app that uses augmented reality features to […]