Alibaba taps international influencers to sell more globally

For years, Chinese e-commerce exporters have been learning the ins and outs of ad placement on Facebook, Instagram and other mainstream social media platforms to reach customers around the world. But they recently spotted a new way to grab people’s attention, one that has never felt more familiar. Video influencers. Shopping via videos is currently […]

Want To Be The Next Amazon? Go Cross-Border From Day One

 The business of e-commerce is still mostly a national affair. U.S. consumers order from U.S. retailers like Amazon, Gap and Walmart; Chinese consumers buy from Chinese sites such as Tmall, Taobao and JD.com; and Indian consumers flock to Flipkart…