What Google Sees In Augmented Reality

eyeball Reminder: Almost 90 per cent of the revenue of the company formerly known as Google — grandly rebranded Alphabet this fall, even if everyone, including me, is still going to call Google Google — comes from advertising. Mountain View’s annual revenue is around $69 billion at this point. It makes almost all (89 per cent) of that money-mountain from ads. It might like… Read More

Cinematique Lets Brands Sell Directly Through Video

cinematique For years, we’ve heard whispers of shoppable video. Imagine watching your favorite TV show or a music video online and being able to instantly purchase an item that appeals to you, from a shade of lipstick to a particular pair of boots. But it seems the trend is finally coming to fruition. Interlude recently raised $18.2 million from MGM, Warner Music, Samsung, Sequoia Capital,… Read More

Outdoor Advertising Is The New Black

billboardpark Big cities like San Francisco and New York are digital meccas, home to many of the world’s largest technology startups — and to hordes of smartphone-toting, app-using consumers. But when it comes to making a name for themselves, many of the companies hoping to influence these techie urbanites are going decidedly analog. In these cities, and others, it’s hard to miss the… Read More

Google Brings Its App Streaming Technology To Mobile Ads

mobile internet Last month, Google introduced a new way for web searchers to find the information they want – even when that content was locked inside a mobile application. The search engine would now return results for in-app content, and offer you the ability to “stream” the app from the web to your phone, if you didn’t already have it installed on your device. Today, Google is… Read More

BrightFunnel Raises $6M To Connect Marketing And Revenue

brightfunnel BrightFunnel announced today that it has raised $6 million in Series A funding. The startup offers attribution tools to track the sales impact of customers’ marketing efforts, and it also predicts the future impact of upcoming campaigns. CEO Nadim Hossain said this data is particularly important as “marketing is eating sales.” In other words, marketing was traditionally the… Read More

Microsoft Tries To Declare A Christmas Truce With Apple

Screen Shot 2015-12-01 at 10.48.50 AM Microsoft has put out a TV commercial for the holidays. In it, some things happen…mostly singing. There are employees, kids and other things going on in a New York City Setting. Apple’s back yard on 5th Ave, to be specific. My colleague Alex and I hopped into Slack, watched it together and shared our thoughts. We think that Microsoft is trying to say that they’re friends, or… Read More

Ad Exec Bob Lord To Leave AOL

aol headquarters Bob Lord will soon leave his role as president of AOL. In an interview with The Wall Street Journal, AOL CEO Tim Armstrong said he’d seen Lord as his eventual successor, but that plan was sidetracked by Verizon’s acquisition of the company (which owns TechCrunch) — as part of the deal, Armstrong committed to remain on-board for several more years. Lord joined AOL two… Read More

YouTube Kids Faces Further FTC Complaints Related To Junk Food Ads Targeting Young Children

YouTube Kids Screenshot Consumer watchdog groups announced today they’ve filed additional complaints with the FTC over the advertising content in the YouTube Kids application, this time focused on how the app allows food and drink advertisers to violate their self-regulatory pledges they made as members of the Children’s Food and Beverage Advertising Initiative (CFBAI), a program whose aim is to shift… Read More

Axel Springer Goes After iOS 9 Ad Blockers In New Legal Battle

adblock-ios-b German media giant Axel Springer, which operates top European newspapers like Bild and Die Welt, and who recently bought a controlling stake in Business Insider for $343 million, has a history of fighting back against ad-blocking software that threatens its publications’ business models. Now, it’s taking that fight to mobile ad blockers, too. According to the makers of the iOS… Read More