Adobe’s Record Revenue Proves Successful Business Transformation Is Possible

Adobe headquarters in San Jose, CA. As we watch organizations like IBM, HP and EMC struggle to transform, Adobe is an interesting contrasting case. It went from selling boxed software to a cloud subscription model in shorter order, and judging from its financial report that came out last week, it’s done quite well making that leap. First, let’s have a look at the numbers. Adobe reported a record $1.31 billion… Read More

Thanksgiving Online Sales To Top $1.7B, 26% Of Purchases Made On Mobile

15837827765_eef3775691_k Thanksgiving is now in full swing in the U.S., and while many are focused on food and football, some are turning their attention online to kick off their holiday shopping. Adobe, which has tracked 100 million visits to some 4,500 retail sites so far today (including 80% of all online transactions from the top 100 U.S. retailers), says that over $1 billion has been spent so far online, and… Read More

Dropbox Now Lets You Edit PDF Files While On The Go

dropbox-adobe Dropbox says that, starting now, customers will be able to edit PDF files saved into their Dropbox account while using iOS applications, with support for Android set to arrive in the near future. This improved support for working with the popular file format comes on the heels of Dropbox’s partnership with Adobe, announced last month, which included Dropbox’s integration into… Read More

Adobe Expands Ad Platform With New Marketplace For Buying And Selling Data

adobe Adobe is giving customers access to more data with the launch of a new product, the Audience Marketplace. The company already offers the similarly named Audience Manager, where customers can bring together audience data to use across Adobe’s marketing products. (It is, in ad tech parlance, a data management platform, or DMP.) But Ali Bohra, director of product marketing for Audience… Read More

ComScore Sells Digital Analytix Business To Adobe En Route To Buying Rentrak For $732M

Big Data concept picture with ones and zeros going off into infinity. While online traffic measurement firm comScore moves ahead on its $732 million deal to acquire Rentrak, it’s selling another part of its business as it continues to streamline: today comScore announced that Adobe would buy comScore’s Digital Analytix big data business intelligence service, in a deal Adobe says will close in December. The moves underscore how comScore is… Read More

Online Holiday Sales To Hit Record $83 Billion, Mobile To Drive Majority Of Visits For First Time

Google Shopping Some big-name brick-and-mortar retailers have made the decision to stay closed on Thanksgiving Day, but that decision – nor all those Facebook pledges to not shop on the holiday – will make much of an impact on this year’s holiday season sales. It could be that consumers will just be shopping online, not in-store, as it turns out. According to recent forecasts, e-commerce… Read More

Study: 42% Of Americans Check Their Email In The Loo

15741576451_299bb6ef8d_o Need a quiet spot to check your email? Looks like for many people, that’s the bathroom. According to a new study from Adobe, 42 percent of Americans use their time there to check their email.
This result is part of a wider study Adobe did to look at trends in email usage — something the company obviously cares about given the email marketing services it offers. Read More

Farewell To Flash: What It Means For Digital Video Publishers

flash-crosses It’s been more than five years since Steve Jobs wrote his infamous “Thoughts on Flash” letter citing the high level of energy consumption, lack of performance on mobile and poor security as the reasons his company’s products would not support Adobe Flash technology. Finally, it appears we’re getting closer to the curtain closing on Flash. Read More

Firefox Temporarily Blocks Adobe Flash Because Of Security Concerns

2015-07-14_0945_001 The fallout of the Hacking Team leak is hitting Adobe hard. The leak revealed two unpatched vulnerabilities in the company’s ubiquitous (and ubiquitously disliked) Flash Player. Because it took Adobe a while to patch these, Mozilla decided to block all versions of Flash for Firefox users. Adobe today finally released a patched version of Flash, but Firefox users may have to manually… Read More

Experts Find A Third Hacking Team Flash Exploit, Call For An End To The Madness

xoom-flash (1) TrendMicro has posted yet another 0day AKA urgent Flash hole that could put your data at risk. The Hacking Team, a group of professional hackers who supplied governments with hacking tools and whose entire information database was recently leaked, used this exploit to attack computers without the user’s knowledge. The new vulnerability, CVE-2015-5123, follows two other 0day exploits.… Read More