BuzzFeed’s CEO Says Modern Media Is About Pushing Actual Content, Not Links

BuzzFeed Reach “Because so many publishers build their businesses on banner ads, they have to get people back to their site to make money” says BuzzFeed CEO Jonah Peretti. But that misses much of the value of social media. “You should be using this distribution channel to show them content, not just a pointer to some other space.” During his talk to a massive SXSW crowd, Peretti… Read More